Mar 31, 2015 Candice Choi

NEW YORK, N.Y. – A program to put a dietitian group’s “Kids Eat Right” logo on Kraft Singles has reached an early expiration date.

Kraft Foods and the Academy of Nutrition and Dietetics decided to end the partnership because “misperceptions are overshadowing the campaign,” Kraft said in a statement. The decision comes after a petition by dietitians called for an end to the partnership, saying putting the logo on packages amounted to an endorsement of the cheese product. The petition also called for transparency about the terms of the deal that allowed Kraft to use the logo.

http://www.businessinsider.com/brands-with-a-military-heritage-2015-3